Cedar-IBSi Capital
Cedar-IBSi Capital
Cedar-IBSi Capital

WonderLend Hubs

NoCode ChannelTech and LendingTech PaaS (Platform-as-a-Service)

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WonderLend Hubs is an emerging technology company offering advanced solutions in Incentive Compensation (ICM) automation, Loan Origination Systems (LoS), and Socio-economic Profiler (SEP). It is a no-code, micro-modular solution delivered as a PaaS (Platform-as-a-Service) model. Modular architecture or microservices allows them to offer “Micro plans”, i.e. API bundles which are fully business user-configurable, providing flexibility, agility to choose & deploy services needed by the enterprise.

Portfolio - WonderLend Hubs

Founded

2016

Headquarters

Mumbai, India

Stage

Pre-Series A

Founders

Dr. Ram Ramdas  

Rajesh Iyer  

Year of investment

2025

Co-investors

Inflection Point Ventures (IPV) & Indian Angel Network (IAN)

Problem statement

Despite the high level of digitization and automation, multiple verticals, such as sales agent incentive management, and loan origination, continue to be challenging today. Existing systems are unable to provide the flexibility required by the business team to manage multiple products and tackle high levels of complexity. This results in opaque, error-prone processes that cause delays and dissatisfaction among relevant stakeholders.

Investment thesis

Empowering long-term value creation with insight-driven investments
Experienced Leadership

Founders with 30+ years each of deep expertise in BFSI and technology, supported by a stable, solution-driven team focused on execution and client success.

Diverse Product Suite

Offers three advanced solutions leveraging the same platform —IncentiHub (Incentive Management), IncrediHub (Loan Origination System), and SEP (Socio-Economic Profiler)—tailored to the BFSI sector.

Strong Customer Base

Proven track record with long-term partnerships and repeat module adoption across 28+ customers, including leading domestic and international firms.

International Expansion Opportunities

Early traction in international markets, coupled with positive client referrals, indicates a significant growth opportunity outside India.

Aligned Pricing Model

“Pay-as-you-scale” pricing strategy to ensure affordability for smaller clients while offering revenue scalability with larger clients.

Large Market Opportunity

Indian Sales Performance Management Market is expected to be a $ 5.6Bn by 2029 and LendingTech is expected to be a $ 2.7Bn opportunity by 2030.

In Cedar-IBSi Capital, we see a strong capital and value-additive partner uniquely positioned to further the core business of the company. As a TechFin that is significantly BFSI-focussed, Cedar-IBSi’s global stature feels like the wind beneath our wings.

Rajesh Iyer

Co-Founder & CEO, WonderLend Hubs

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